LibGuides: MKT 201 Marketing: Data Sources

Data Sources - On the Web

Statistical Abstract of the United States
Authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States. Use the Abstract as a convenient volume for statistical reference, and as a guide to sources of more information both in print and on the Web. Sources of data include the Census Bureau, Bureau of Labor Statistics, Bureau of Economic Analysis, and many other Federal agencies and private organizations. Also available among "Library Print Resources" (see below).
U.S. Census Bureau QuickFacts
Provides easy access to facts about the people, business, and geography of the United States.
InfoShare
Population statistics, immigration trends, socio-economic indicators, birth and death data, hospitalizations, local trade data, and much more.
CensusScope
An easy-to-use tool for investigating U.S. demographic trends, brought to you by the Social Science Data Analysis Network (SSDAN) at the University of Michigan.
City-Data.com
A collection of data from numerous sources that create profiles of U.S. cities.

InfoShare Online
Population statistics, immigration trends, socio-economic indicators, birth and death data, hospitalizations, local trade data, and much more.
Bplan.com
Sample business plans from a variety of businesses, including both products and services.

Marketing: Data Sources - Library Print Resources

America's Neighborhoods: U.S. Counties/U.S. Zip Codes
Call Number: BUS HA 214 .A44

Current and forecasted population demographics and consumer spending.
American Generations: Who They Are, How They Live, What They Think
Call Number: BUS HC 110 .C6 M545

Presents census data profiling individual generations: Millennial, Generation X, Baby-Boom, the Swing Generation, and the World War II Generation. Includes tables and text describing the most important trends, including what to expect in the future.
American Marketplace: Demographics and Spending Patterns
Call Number: BUS HA 203 .A635

Demographics and spending patterns of American consumers in one handy volume.
Best Customers: Demographics of Consumer Demand
Call Number: BUS HC 79 .C6 R87

See at a glance who spends the most and who controls the largest market share for various products and services. Based on data from the Bureau of Labor Statistics' Consumer Expenditure Survey.
Consumer Americas
Call Number: BUS HC 94 .C65

Helps you to understand consumer markets in North and Latin America. Contains market sizes for hundreds of consumer products in various countries in the region. Discover the fastest growing markets, those that are static and those in decline.
Editor & Publisher Market Guide
Call Number: REF HF 5905 .E38

Offers individual market surveys of all United States cities where a daily newspaper is published. Statistical tables provide census figures and estimates for retail sales, population, ethnicity, income, number of households, education, and housing values for each city and each county.
Market Share Reporter
Call Number: BUS HF 5410 .M35

Annual compilation of reported market share data for companies, products and services.
Statistical Abstract of the United States
Call Number: REF Desk HA 202

Authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States. Use the Abstract as a convenient volume for statistical reference, and as a guide to sources of more information both in print and on the Web. Sources of data include the Census Bureau, Bureau of Labor Statistics, Bureau of Economic Analysis, and many other Federal agencies and private organizations. Also available "On the Web" (see above.)
World Consumer Spending & Expenditure Patterns
Call Number: BUS HC 79 .C6 .W67

A valuable reference for discovering how much people earn and how they spend their money. Highlights per capita spending on food, leisure and housing, plus per household and per capita income and earnings. Useful for building a profile of your target customer’s spending power.