ENT 200 Entrepreneurship and Innovation: Books

Tune-Up Your Small Business is the ideal guide for small business owners who want to achieve their personal and professional goals by making their businesses more successful. This book focuses on making regular, small changes that can lead to significant improvements over time. Through stories of small businesses that have grown by following the advice in this book, it offers inspiration and practical advice. Dr Sleeman provides easy-to-follow steps to help you define what makes your business unique, communicate effectively with your customers, and present your business accurately online. The book also advises on how to get better by listening to customers, ensuring your team delivers the best service, and discovering what customers are looking to purchase. You will find simple advice on how to price your services and reduce expenses without losing value. This book is a step-by-step guide to developing your business steadily and effectively.

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders. There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level. An indispensable resource for small business owners, freelancers, entrepreneurs and marketing students. Here's what to expect from the book: Proven and practical expertise Clear definitions (no jargon!) Quick tips Examples and case studies Insights from trusted experts Chapter summaries for easy reminders Action steps for every topic

After two decades of research on founders, a best-selling book on the subject, and experience teaching and mentoring thousands of students in this field, Noam Wasserman is a prominent authority on startups. Hearing from countless readers and students that his insights helped them with important life decisions, beyond the incubator and boardroom, Wasserman brings us a new book that applies to everyday life his research on the methods of successful startup founders. Like entrepreneurs, we all deal with uncertainty, tough decision-making, and necessary problem-solving. Whether we freelance or work for large organizations, whether we're married or single, have kids or not, we must be able to think on our feet, assess risks and opportunities, and recruit others to help us navigate them. This book offers important advice for envisioning change in our lives--from contemplating the next step in a relationship to making a radical career move--and managing changes to which we've already committed. We can learn to recognize our own well-worn patterns and keep our tendencies and habits in check, recruit a personal taskforce--our own board of directors--to advise us, and plan ahead for growth. With his extensive database of entrepreneurship case studies--from Pandora to Twitter to Nike--complemented with data on 20,000 founders, Wasserman is able to go deeply into the entrepreneurial mindset and show us how startups provide specific lessons for crafting our most successful lives.

In this entrepreneurial age, it's very tempting to leave your job to start your own business. Before you do, learn all you can from the best. This book is just that. World renowned bestselling author and business consultant Brian Tracy tells you about one of today's most needed skill sets, entrepreneurship, covering these important topics: MYTHS of entrepreneurship BEST business choice for you FINANCING the business SHIFTING from employee mindset to entrepreneurial mindset CREATING a realistic business plan HIRING the best and managing for success FUELING your business growth with sales and marketing This book is designed to help anyone who wants to start or grow a business. Let Brian Tracy teach you the science of entrepreneurship, tested and proven not just for years, but for millennia. If you simply study the ideas in this book, and apply them, you too, can become a successful entrepreneur. KIRKUS REVIEW A hard-line path to successful entrepreneurship for beginners...Aspiring entrepreneurs will benefit from Tracy's straightforward strategies.